For associations, voter registration drives go high-tech
- October 17, 2014 |
- LORI SHARN BRYANT
Get-out-the-vote efforts are key in midterm election year when fewer people typically vote, and some races are too close to call Inexpensive but highly sophisticated online platforms are helping some associations ramp up their get-out-the-vote campaigns in the weeks before the Nov. 4 election. These new or improved tools make it easier for employees and constituents to register to vote and to find or receive election information, while also—in some cases—providing associations with branding opportunities and user contact information. The National Association of Manufacturers is the first trade group to partner with TurboVote—a service that not only expedites voter… Read More